I use Doctor Who because the demo they were attempting to get with SHIELD is the exact same demo Doctor Who was developed for. They wanted a sci-fi adventure series that appealed to kids and young men, who didn't watch tv that much outside of sports. Minor correction: Doctor Who was originally a children's show. It is now a children's/family show. It is aimed at everyone, more or less, not a specific demographic/fanbase. (As Moffat once said: 'There are thousands of fans, but millions of audience'.) Mostly though, if Doctor Who is aimed 'at' anyone, it's 8 year olds.
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Minor correction: Doctor Who was originally a children's show. It is now a children's/family show. It is aimed at everyone, more or less, not a specific demographic/fanbase. (As Moffat once said: 'There are thousands of fans, but millions of audience'.) Mostly though, if Doctor Who is aimed 'at' anyone, it's 8 year olds.
:)