Yeah. I mean, in a lot of ways this whole film felt more like it was wrapping up the story of the 2/5/8/10/howevermany films rather than trying to say something of its own. And it largely does it by delivering, like you say, memes rather than storytelling. Lots of gifable moments, but no real arc. It lightspeed skips through the story.

Disney will probably milk the franchise dry with dozens of sequels, prequels, sidequels and reboots in the next ten years.

Well, they sure didn't buy the franchise to let it sit on the shelf. I guess it remains to be seen if Star Wars can remain Star Wars when there's new content coming out all the time, but then again, I probably won't be part of it.